What is Google AdSense?

What is AdSense?

Google AdSense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Earn more revenue

You can maximise your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it's over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Access thousands of advertisers

With Google’s extensive advertiser base, we have ads for all categories of businesses—and for practically all types of content, no matter how broad or specialised. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense programme represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

Google grasps the meaning of your content

AdSense can deliver relevant ads because Google understands the meaning of a web page. We have refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads.

Make extra money with a Google search box

Place a Google search box on your site, and you can start monetising the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.